Our Personal Data
We rarely think about personal data. We think about life
The phrase personal data has become one of the defining expressions of the digital age. Governments legislate around it. Businesses collect it. Lawyers define it. Regulators protect it. Cybersecurity professionals defend it.
Yet outside professional circles, very few people wake up in the morning thinking about their personal data. They think about their passport before a holiday, their driving licence when hiring a car, their insurance certificate after an accident, their mortgage documents when moving home, their child’s birth certificate when registering for school.
They reach for qualifications when applying for work, a Power of Attorney when an ageing parent needs support, their home insurance policy after a flood.
These things matter - not because they are data but because they represent our lives, and the people and possessions that matter to us most.
The language of institutions has gradually obscured the reality of everyday life where the term personal data becomes almost meaningless, muffling the realities of the paperwork and important documents that quietly enable modern life. Every document tells part of a story, every record represents an event, every certificate reflects a milestone.
Collectively they become the administrative evidence of a human life, which may be why the phrase personal data feels increasingly inadequate. It neutralises something very human and in doing that risks overlooking the people whose lives are defined by that personal data.
As society becomes more digital, the administrative evidence of our lives is becoming more valuable than ever before. Not simply financially but personally, professionally, legally, and emotionally.
The challenge is to reframe the way we think about personal data - not as a name, address or phone number, but as a rich tapestry of information that defines each and every human life.
What We Know
The documents that underpin everyday life have become increasingly digital.
Most people relate to the purpose of those documents rather than the concept of personal data itself.
The administrative evidence of our lives grows throughout our lifetime.
What We Believe
The future of personal information begins by recognising that we are not managing data.
We are caring for the documentary evidence that underpins people’s lives, protecting who and what matters to them.
Question
What changes when we stop thinking about ‘personal data’ and start thinking about the lives that ‘personal data’ represents?